DTC AEO Leaderboard · 2026-05-20

How 27 top DTC stores stack up

Each store was run through the same audit your scan uses — protocol manifest probe, content signals, identification across three frontier models, and a cold-start visibility query. Sorted by composite AEO Score.

Median AEO

mean 65.4

UCP manifest published

81%

81% are also schema-valid

Signing keys published

universal gap — agents can't verify

Cross-agent recall (avg)

77.3%

across GPT, Claude, Gemini

By vertical · ranked by avg AEO

Food & Bev5 stores

AEO73.8

Protocol90%

Visibility60%

Eyewear1 stores

AEO71

Protocol90%

Visibility67%

Accessories2 stores

AEO71

Protocol90%

Visibility50%

Home2 stores

AEO67.5

Protocol90%

Visibility50%

Beauty3 stores

AEO66.7

Protocol90%

Visibility33.3%

Watches1 stores

AEO65

Protocol90%

Visibility0%

Footwear4 stores

AEO64.3

Protocol67.5%

Visibility58.5%

Travel3 stores

AEO64.3

Protocol90%

Visibility11%

Apparel6 stores

AEO55.8

Protocol30%

Visibility89%

Ranked

Rank	Brand	Vertical	Tier	AEO	Protocol	Content	Recall
1	Knix	Apparel	Ready for AI	82	90%	42%	100%
2	Magic Spoon	Food & Bev	Ready for AI	82	90%	40%	100%
3	Olipop	Food & Bev	Ready for AI	81	90%	37%	100%
4	Allbirds	Footwear	AI-aware	78	90%	46%	100%
5	Skims	Apparel	AI-aware	76	90%	19%	100%
6	Brooklinen	Home	AI-aware	74	90%	42%	67%
7	Vessi	Footwear	AI-aware	73	90%	37%	67%
8	Peak Design	Accessories	AI-aware	73	90%	25%	100%
9	Atoms	Footwear	AI-aware	72	90%	40%	0%
10	Glossier	Beauty	AI-aware	72	90%	44%	100%
11	Pair Eyewear	Eyewear	AI-aware	71	90%	32%	67%
12	Liquid Death	Food & Bev	AI-aware	70	90%	35%	0%
13	Athletic Brewing	Food & Bev	AI-aware	69	90%	44%	67%
14	Dagne Dover	Accessories	AI-aware	69	90%	32%	0%
15	Béis	Travel	AI-aware	67	90%	44%	0%
16	Calpak	Travel	AI-aware	67	90%	44%	0%
17	Death Wish Coffee	Food & Bev	AI-aware	67	90%	47%	33%
18	Vincero	Watches	AI-aware	65	90%	39%	0%
19	Versed	Beauty	AI-aware	64	90%	36%	0%
20	OUAI	Beauty	AI-aware	64	90%	38%	0%
21	Parachute	Home	AI-aware	61	90%	44%	33%
22	Away	Travel	Partial	59	90%	36%	33%
23	Bombas	Apparel	Partial	51	0%	46%	100%
24	Gymshark	Apparel	Partial	43	0%	44%	67%
25	Buck Mason	Apparel	Partial	42	0%	26%	100%
26	Vuori	Apparel	Partial	41	0%	39%	67%
27	Cariuma	Footwear	Invisible	34	0%	7%	67%

Couldn't scan (5)

These stores blocked our crawler (Cloudflare bot challenge or HTTP 4xx). A real UCP-compliant agent would face the same wall.

CarawayFetch https://www.carawayhome.com/ returned HTTP 429
Warby ParkerFetch https://www.warbyparker.com/ returned HTTP 403
MeUndiesFetch https://www.meundies.com/ returned HTTP 429
Tommy JohnFetch https://tommyjohn.com/ returned HTTP 403
MVMTfetch failed

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